There is so much to tell

Every human being, company, organization and project are carrying a fascinating story. It’s waiting for someone to listen. But it requires someone to spread it. Yet, there are few who use their story in a strategic way on their platform for...

Write as you speak

.. or speak as you write. Some people have a hard time figuring out what to say, but they´re fine with knowing what to write. Others are suffering from writer’s block, but they always know what to say. You can solve both problems by doing it the other way...

Learn the basics of selling

Life is a continual striving to satisfy a variety of needs. First line of my first book. It’s simple. It’s crystal clear. It’s short and brief. It’s worth a look if you’ve recently started a business of your own and you need to learn the...

Loud and clear

So you want to break through the noise so the people you want to reach can hear your message? I know. It’s getting noisy out there. Especially online.   Here’s a starter: 1. Cut the traditional ad agency that you’re working with. Especially if...

Nothing wrong with wrong

There is nothing wrong with being wrong. Unfortunately, schools taught us the opposite in their pursuit of producing “ordinary people” to either work in a factory or with bureaucracy. Ironically, what they teach in our schools is knowledge by people that...